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Real Madrid is no longer the richest rooster in the chicken house now. Teams like Paris Saint-Germain and Manchester City beat him to make the most expensive signings every summer, and despite the fact that he still has credible economic power, especially after the complex phase of the pandemic and war in Europe, he no longer has money as his main weapon of seduction.
For example, in the case of Kylian Mbappe or even in the case of Haaland, both of whom preferred to remain on the petrodollar side, at least for the time being, over the acceptance offered by Real Madrid who, no matter how much financial strength they possess, can not match those clubs .
That is why, now that the transfer market has shifted towards more millionaire prospects, Real Madrid has practiced a new strategy based on different ideas for years to continue promoting themselves with the big stars.
The first strategy is to “hunt” rookie players when they are still developing. This is the case of Vinicius, Rodrygo and Valderde, who are starting to thrive now and have already signed at affordable prices compared to the performance they give on the field.
second strategy
And if any star escapes or “explodes” at another club, Real Madrid tries to “lure” them with the undeniable image they possess abroad where, with their recent Champions League win in Paris, they are promoting the idea that only in the white club is where they In it you can at least win the Champions League.
Thus, he won the approval of players such as David Alaba, who was tempted by many English clubs with big financial offers, or Rudiger, whom Bayern Munich tried to sign. Chwamini is also on the same path which, unlike his compatriot Mbappe, seems to opt for the white shirt despite PSG’s insistence.
Thus, after being unable to compete financially due to the emergence of the so-called “clubs of countries”, Real Madrid is trying to expand the weapons of seduction it has always had and make it more attractive by presenting a project that excites and motivates players to join its ranks.
Source: Mundo Deportivo
